Chick-fil-A

Evolving a loved brand one tiny step at a time.

During my tenure at Brand Apart, I worked on many internal and external communication projects for Chick-fil-A. Some of the most exciting projects include; evolving the parent and sibling brand guidelines, planning and designing collateral for the annual operator conference, and the A-List program holiday cards plus supporting material.

Conclusion

The attention to detail and obsessive protocols over tiny brand decisions at Chick-fil-A taught me a great lesson, a great brand is built over time by filtering every decision through the lens of the vision and mission of the company.

Role

Art direction

Branding

Visual design

Graphic design

Icon design

Illustration

Team

Jésu Cardenas

Branding
Art Direction
Illustration